CBD is easily absorbed by the skin so you just need to massage it into the affected area. Before putting the cream on, make sure that the skin is clean. Wash the skin first with soap and water thoroughly. It should be free from any other ointments or creams that may prevent it from penetrating into the skin. Doing this will make the skin absorb the cream faster.
It depends on your pet and the medicine being used. There have been many examples of dogs being more receptive to PurCBD than traditional medications, especially with anti-seizure, anti-inflammatory, and anti-anxiety medications. Always check with your veterinarian before starting, stopping, or adjusting the dosage of any prescription medication. Many drugs, especially anti-seizure medications, must be weaned off slowly or else deadly withdrawal symptoms can occur.